Wheels Up x Pantone — UP Blue

Wheels Up partnered with Pantone to celebrate the trademark & debut of their signature pantone color shade “UP Blue.” Symbolic of a boundless blue sky UP Blue signifies the vast possibilities that flying with Wheels Up enables.

Novelty Hat was hired to conceive and execute these celebratory social media videos, letting us flex our VFX muscle to reveal this signature color shade to millions of Instagram users.

All Ladder — The Power of Pure HelloFresh — Neil Patrick Harris HelloFresh — Meals With Mindy GripRX — Feel The Difference Wheels Up — Pets Polartec — Family Album HelloFresh — Mealtime Musical Wheels Up — Augusta Masters Clubhouse EveryPlate — America's Best Value Meal Kit Public Goods — CBD Wheels Up x Pantone — UP Blue Glimpse — The Next Gen Social Media Platform HelloFresh — New Years Boston Calling — Brand Partner Video

Ladder — The Power of Pure HelloFresh — Neil Patrick Harris HelloFresh — Meals With Mindy GripRX — Feel The Difference Wheels Up — Pets Polartec — Family Album HelloFresh — Mealtime Musical Wheels Up — Augusta Masters Clubhouse EveryPlate — America's Best Value Meal Kit Public Goods — CBD Wheels Up x Pantone — UP Blue Glimpse — The Next Gen Social Media Platform HelloFresh — New Years Boston Calling — Brand Partner Video