“The Power of Pure” campaign was created to build awareness for Ladder, talk about its groundbreaking clean, premium ingredients and exact formulations, as well as its origin story to help set it apart from its crowded competition.
Novelty Hat was brought on as post house to craft this stunning 60s flagship campaign spot, which won 2 Platinum AVA awards and was finalist for a SHORTY award.
Client: Ladder
Agency: Label Maker
Production Company: D’Marie Productions
Post Production: Novelty Hat
Director: Ben Orisich
Producer: Frank Spadafora
Director of Photography: John Taggart
Editors: Michael Barnett, Ian Heifetz